This illustration was created to mark Trader Joe’s launch on Arbitrum, visualized through a bold, space-themed campaign. I designed JOE as a heroic astronaut leading his squad of pixelated explorers through a vibrant cosmic scene, symbolizing expansion, momentum, and community. The art blends comic-style action with a playful Web3 tone — using color-coded planets, flag markers, and dynamic character motion to express conquest and cross-chain adventure. It celebrates the moment Joe plants his flag on a new chain, turning a technical move into a fun, visual story.