a playful NFT-native brand, I created a full set of original character designs and supporting illustrations. The visual style blends charm, humor, and Web3 vibes — bringing the seal characters to life with expressive poses, cozy accessories, and a sense of community. From collectible avatars to storytelling scenes, the goal was to make each Rover feel unique yet cohesive within the universe. The illustrations help define the brand’s tone: lighthearted, lovable, and Web3-friendly.