The visual direction focused on gamified experiences, $IRL earning, and character-led content, with 3D mascots taking center stage across every touchpoint. From designing launch visuals and in-app UI previews to developing the “Evolution of NFTs” narrative, I helped position Rebase as a pioneer of NFT-native gameplay and real-world rewards. Key characters and scenes were brought to life in dynamic settings — from city streets to tournaments — to build a cohesive digital universe that’s fun, futuristic, and community-first.